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Prophesying success in the higher education system of multilingual Switzerland
Auteur(s)
Zimmermann, Martina  
Type
Article dans une revue scientifique
Date de publication
2020
Langue de la référence
Anglais
Unité(s) / centre(s) de recherche hors HEP
Bereich Fremdsprachen, PH Luzern
Résumé
This paper investigates the conditions under which stakeholders in the higher education system in multilingual Switzerland link expectations of students’ future economic to the development of human capital. Drawing on ethnographic data collected in a project focusing on mobile students crossing linguistic borders within Switzerland, I examine how this expected success in the imagined future is conceptualized, i. e. what kind of learning and which multilingual repertoires are part of the prophesying marketing discourse produced by universities and students alike. I explore how dominant language ideologies are reproduced and transferred into a speculative future, without any adjustment to account for changing market conditions. Juxtaposing institutional and individual discourse, I first argue that understandings of language ideologies are shared, seen as promotional assets translatable into the imagined but unchallenged future of which students as well as universities have a joint vision. Second, I suggest that investigating dominant visions of the future sheds light on which languages are chosen to be taught/learnt at tertiary level and how this offer mirrors the economized perspective adopted in the higher education system. Finally, I conclude that considering time as an analytical dimension contributes to our understanding of how prophesies of the multilingual (and thus marketable) self are discursively constructed in the here and now, and are dominated by certain interests, and I raise the question whether the successful visions we are striving for are ever to be reached in a neoliberal logic in line with the pressure of continuously becoming.
Titre du périodique
Multilingua : Journal of Cross-Cultural and Interlanguage Communication  
Mention d’édition
De Gruyter Mouton
Pays d'édition
Allemagne
DOI
10.1515/multi-2019-0037
ISSN
0167-8507
EISSN
1613-3684
Peer Reviewed
Volume / Tome
39
Issue
3
Pagination
299-320
Handle
http://hdl.handle.net/20.500.12162/5067
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